Idea to Launch, the class for those looking to start a new business venture, or struggling to get their idea off the ground. Grounded in asking asking the 6 fundamental questions (Why, What, Who, How, Where, When), this class covers:
– how to identify opportunities for starting a new business
– a simple evaluative framework to assess which idea to focus of
– the importance of a well designed value proposition,
– the 3 core reasons for failing at a business
– a phased approach to minimize the risk of common failures
